In today’s evolving economy, there aren’t many certainties, however there is one thing we know for sure: Customers now expect and demand that the private sector acts as a force for public good. We enable your business to effectively engage consumers through social impact issues and partner with them, in the fight for common goals.
Today’s consumer is a very different animal than they were just 10 years ago, they have a different set of values, they are passionate and are influenced by the big concerns of the XXI century, but more so by the opinions of their friends and peers. they are brand minded but unwilling to invest time or effort in the brands that don't align with their beliefs.
They no longer adhere to the established norms of society and are deeply segmented in niche cultures, that sway their behavior, from one trending thing or idea to another. Trying to follow these rapidly changing scenarios from a strategical view point is like trying to hold water in a paper bag, it’s not going to end well. So whats the answer? Your strategy should focus on creating ideas and developing actions that your consumers can BE A PART OF. Creating experiences that connect with your consumers everyday lives, and not by trying to sell them something, places your brand in a position that enables you to influence from the inside. Word of Warning. That doesn’t mean jumping on the band wagon of the latest thing going viral, as that will inevitably go against you in the long run. We can all think of recent examples where this type of strategy has backfired and seriously damaged the brands that have embarked on such ventures. |
Climate Change - Net Zero
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